OUR INGREDIENT STANDARD

100 NO List — Ingredients We Choose to Leave Out

Think Human.

We thoughtfully select every ingredient. Explore simplyO's 100 NO List — ingredients we choose not to use in our products.

Thoughtfully
Selected
Ingredient
Focused
Gentle Care
Philosophy
Vegan
Friendly
100 NO List

Ingredients
We Do Not Use

At simplyO, we believe better care begins with thoughtful ingredient choices. Our 100 NO List helps make our formulation standards easier to understand.

100 NO LIST
simplyO
01 STERILIZING PRESERVATIVES/PRESERVATIVES

Methylisothiazolinone, Methylchloroisothiazolinone, Phenoxyethanol, Methylparaben, Butylparaben, Sodium Methylparaben, Sodium Butylparaben, Sodium Ethylparaben, Sodium Isobutylparaben, Sodium Propylparaben, Ethyl paraben, Isobutyl paraben, Isopropyl paraben, Propylparaben, Potassium butyl paraben, Benzylparaben, Sodium Isopropylparaben, Sodium Paraben, Isodecyl Paraben, Dehydroacetic Acid, Diazolidinyl urea, DMDM Hydantoin, Methyldibromo Glutaronitrile, Benzoic Acid, Benzyl alcohol, Bronopol, Butylated Hydroxytoluene; dibutylhydroxytoluene, Sorbic Acid, Isopropyl alcohol, Benzalkonium chloride, Imidazolidinyl urea, Chlorphenesin, Toluene, Triclosan, Triclocarban, Thymol, Hexachiorophene, Butyl Hydroxy Anisole, Iodopropynyl Butylcarbamate, o-Cymen-5-ol; Isopropyl Methylphenol; Isopropyl Cresols, 5-Bromo-5-Nitro-1, 3-Dioxane, 2-Bromo-2-Nitropropane-1, 3-Diol, Glutaral, Benzethonium Chloride, Benzylhemiformal, Sodium Borate, Tetraborate, Sodium Iodate, Ethyl Lauroyl Arginate HCl, Chlorobutanol, Phenoxyisopropanol

02 SURFACTANT

Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Diethanolamine, Monoethanolamine, Sodium C14-16 Olefin Sulfonate, Ammonium Lauryl Sulfate, Ammonium Laureth Sulfate, Triethanolamine, Cocamide

03 SUNBLOCK

Benzophenone-3; Oxybenzone, Benzophenone-4, Benzophenone-8, Butyl Methoxydibenzoylmethane, Octinoxate, Octisalate, Para-aminobenzoic acid

04 EMULSIFIER/CONDITIONING

Dihydroxyacetone, Mineral Oil, Cyclotetrasiloxane, Cyclomethicone, Colophonium, Triisopropanolamine, Petrolatum, Polyethylene Glycol, Phthalate

05 ETC

Nonylphenol, Diethyltoluamide, Dichlorobenzene, Lidocaine, Methyl cellosolve acetate, Microplastics, Styrene, Xylene, FD&C Blue No. 1 Aluminium Lake, FD&C Blue No. 2 Aluminium Lake, Food Yellow No. 4 Aluminum Lake, FD&C Yellow No. 5 Aluminum Lake, Tar Color, Sodium Hypochlorite, Sodium Hypochlorite, Triphenylphosphate, Formaldehyde, 1,2-Dichloroethane, Bisoctyl dimethyl ammonium chloride, Tetraacetylethylenediamine, Sodium pyrithione

Thoughtful Formulas Designed with carefully selected ingredients.
Ingredient Transparency Clear standards for what goes into our formulas.
Gentle Care Daily care designed for skin, scalp and hair.
Vegan Friendly A conscious approach to everyday personal care.